United States House of Representatives

Subcommittee on Courts and Intellectual Property

Committee on the Judiciary

Hearing on

"Copyrighted Broadcast Programming On The Internet"

June 15, 2000

TESTIMONY OF JONATHAN POTTER

Mr. Chairman, Representative Berman, and Members of the Subcommittee:

I am Jonathan Potter, Executive Director of the Digital Media Association ("DiMA"). On behalf of the members of DiMA, thank you for inviting me to testify today about one of the most exciting technologies of the digital age delivery of video and television broadcast content over the Internet and other broadband digital networks.

Seven (7) companies formed DiMA in June 1998 to assist a new industry that digitally performs, markets, delivers and protects music and video online. DiMA now has 54 members located in twelve (12) states across the country, and we recently launched an affiliated organization in Europe with 15 companies. DiMA members, large and small, are leaders in developing new technology, infrastructure and business models for the digital economy, in three primary industry segments:

New Media companies like RealNetworks, America Online, Sputnik7 and Listen.com enable producers and artists to deliver audio and audiovisual content to consumers in new and compelling ways.

E-commerce retailers like CDNow, Liquid Audio, barnesandnoble.com and EMusic.com sell music online by the song or by the album, through digital and physical delivery.

Media portals like LAUNCH Media, NetRadio.com, KnitMedia and The Eclectic Radio Company offer diverse experiences to listeners who have never heard or seen "their" music on broadcast media, and online means for consumers to purchase recordings and videos by their favorite artists.

Core Values. From its inception, DiMA's efforts have been guided by two core principles:

Copyright owners and performing artists deserve fair and reasonable compensation for commercial uses of their content.

Copyright and commercial law should not discriminate against new media companies or, conversely, favor existing media companies, based upon the technology used to deliver content to the consumer.

Occasionally these values conflict, such as when existing media companies do not pay copyright royalties for certain actions that trigger royalties for DiMA members. Over time, we are hopeful that this Subcommittee will recognize that consumers and content owners are indifferent, or should be indifferent, to the technological means by which content is delivered, so long as the content is of a high quality, is reasonably priced, is secure, and is accounted for. Rather than focusing on fiber versus satellite versus copper wire versus coaxial cable, the law should ensure fair payment based on the value of the work and the use.

Internet Video is New, but Technology is Quickly Advancing. In 1997, RealNetworks fired the Internet video revolutions first shot when it released free to consumers RealVideo software. Since the early days, when consumers relied on slow dial-up connections to watch choppy video on a small screen, todays broadband connections allow users to watch full-screen, full-motion video programming with stereo sound. And the excitement is only beginning.

Two weeks ago I was fortunate to witness RealNetworks CEO Rob Glaser and the great film director Francis Ford Coppola releasing RealVideo8, the latest innovation in video streaming technology. Messrs. Glaser and Coppola demonstrated that on a standard broadband connection of 1 megabyte per second (or 1 million bytes per second) a movie can be streamed to consumers in DVD quality. On a typical dial-up narrowband connection of only 37 kilobits per second (or 37,000 bytes per second), movies can be streamed at near VHS quality. Mr. Chairman and members of the subcommittee, Internet video is here, it is high-quality, and we can only hope that the marketplace is ready because consumers are. Northstar Interactive reports that approximately one-third of the 90 million RealPlayer software users watch video on the Internet each week.

Technology Improving Rapidly; Programming Less So. Today, the Internet buzzes 24/7 with streaming video broadcasts of all kinds of original video content: Internet-only news programs and talk shows, original short films, trade conferences, educational courses, shareholder meetings, movie trailers, live concerts, music videos, health programs -- and this only scratches the surface. Internet users can wake up to a panel discussion or keynote from an industry conference, catch the latest business and technology news throughout the day, join a shareholders meeting or press conference, watch an instructional video on technology, health issues or a favorite hobby, and end the day enjoying live concerts from night clubs and concert halls around the country and, indeed, around the world.

As consumers join the webvideo revolution so are some content owners. Scores of television stations transmit their own news and local programming, and some cable networks, such as C-SPAN, CNN Headline News and Court TV broadcast live programming daily. Other cable networks provide news, sports and entertainment clips, and occasionally major networks experiment with Internet video, such as ABC's live webcast of the Drew Carey Show, or the Turner Classic Movie Network's broadcast of "Casablanca." While this comprises tens of thousands of hours of weekly programming, it is not a fully rounded programming schedule. Over the Internet you can hear the latest North Carolina NC State basketball game, but you cannot watch it. What is missing, Mr. Chairman, is the network television programming that your constituents most want to see.

By contrast, Mr. Chairman, look at the state of radio on the Internet. Right now, on the Internet you can listen for free to thousands of radio stations broadcasting live from around the world. Thanks to the compulsory license enacted by Congress in the Digital Millennium Copyright Act of 1998, consumers can enjoy broadcasts of copyrighted sound recordings over these radio stations over the Internet, and the artists and copyright owners are being paid. You cannot do the same with television.

The lack of broadcast programming on the Internet is a missed opportunity for both Internet companies and content owners. Studies show that the fast-growing Internet audience is an advertisers dream: better educated and more affluent than users of any other popular media, equally balanced between men and women, and rapidly accustomed to making immediate impulse online purchases if the programming and marketing is compelling. Unfortunately, this Internet audience is still waiting for the curtain to go up on Internet television.

Why are Content Owners Waiting? Mr. Chairman, DiMA members are anxious to serve program owners in the future just as cable and satellite systems serve them today delivering content to the people and eyeballs to the advertisers. So what is the hold up?

When discussing Internet distribution with program owners, Internet companies hear three primary concerns: security, program and advertiser integrity, and geographic limitations. For your consideration, here are the responses of Internet companies:

Security: This is an issue that Internet companies also care deeply about, because if copyrighted content becomes freely available all participants in the business fall together. Internet companies look forward to working with content companies to improve network security in the future, and we anticipate that any authority to distribute Internet video will include security standards.

Program integrity: Content owners are legitimately concerned that Internet retransmitters can undermine the original broadcast advertisers by swapping the Internet systems own advertisements for the originally broadcasted advertisements, or by "framing" the broadcast programming inside the Internet distributors advertising. This risk is real, but the issue is a red herring as the risk can be vitiated by negotiations or, if those fail, by regulation.

Geographic Limitations: The most frequently stated concern of video program owners and local television broadcasters is that the global Internet undermines existing industry players positions in the value chain. This concern ignores radios Internet success, however, which suggests that global localism expands audiences for local broadcasters, which can monetize the new audience. DiMA members encourage video content owners to work jointly toward new business models that embrace the technological opportunity.

There is a danger, Mr. Chairman, in allowing the Internet video market to remain unserved much longer. While DiMA companies have worked within the system to perform and market sound recordings under copyright licenses, the dearth of popular music offerings over the Internet created an opportunity for uncompensated trading of music files. Because of the recording industry's reticence to proactively and cooperatively create legitimate Internet delivery systems, the pirates got there first. So instead of capitalizing on the technology, recording industry lawyers playing Whack-A-Mole, sending cease and desist letters and filing lawsuits to shut down every new unlicensed site that rears its unauthorized head.

No matter what opinion one may have of the concept and execution of iCraveTV.com, that service demonstrated that the technology and the public demand for Internet video are ready for prime time, and of course the technology is only improving. Nature abhors any vacuum, Mr. Chairman. Unless licensed network video content begins to flow over the Internet, soon my fellow panelists may hear that giant sucking sound of an iCraveTV that is transmitting from a country with laws that do not require it to be shut down.

Existing Law Regarding Internet Video Compulsory Licensing.

Notwithstanding Congressional attention to laws and public policy, DiMA members do not view compulsory license laws as the most significant impediment to full network programming on the Internet. Rather, we view technology and consumer readiness as larger impediments, though we anticipate those problems will quickly recede. According to The Industry Standard, cable modem access is expected to double this year to 2.4 million households, and an estimated 53 million adults will use the Internet this year for entertainment. We are a giant step closer to the transition of Internet television from a novelty into a media outlet capable of competing effectively against cable or satellite video services.

Given the technological advances and consumer demand, DiMA was pleased that the Congress decided against modifying the Satellite Home Viewer Act (SHVA) in 1999 to explicitly deny Internet media companies the right to apply for compulsory licenses to carry broadcast signals. Todays SHVA, as concerns the Internet, remains as it was: It neither discriminates against nor prevents Internet companies that wish to serve digital television signals to the public. To the extent that an Internet service can satisfy the criteria for compulsory licensing set forth in the Copyright Act and Communications Act including geographical restrictions, must carry, syndicated exclusivity, sports blackouts and retransmission consent our understanding is that the law permits them to do so.

To our knowledge, no Internet company yet has sought the compulsory license to carry network television programming. Yet, with improvements in technology and the burgeoning new Internet market, the first Internet license cannot be far away.

In truth, Mr. Chairman, the technological orientation of the broadcast compulsory licenses make less sense as the technologies evolve. For example, are RoadRunner and @Home cable services or Internet services? What is WebTV particularly after announcing a deal with Direct TV? How does the law distinguish between technologies when they all carry the same encrypted digital video data? The set-top box with a cable or satellite service is really a limited purpose computer. And if we put a tuner and smart card authentication into a personal computer, and deliver an encrypted conditional access signal to that PC, then there is no meaningful distinction between the functions of a cable or satellite television service and an Internet-based television service.

Mr. Chairman, we have seen cable and satellite television services competing to offer Internet access to their video customers. Traditional over-the-air broadcasters are considering using their digital spectrum to offer Internet content to the public. In light of the convergence of traditional media into the Internet space, there is no principled basis for Internet media companies to be precluded from competing in the market for providing television service over the Internet.

Marketplace Licensing is Best. Let me be perfectly clear: as young, entrepreneurial companies, DiMA members believe that video content licensing likely is best left to the marketplace. Accordingly, DiMA believes that the Internet video marketplace should be given time to mature and work, so as to allow content owners and webcasters to strike commercial licensing deals that bring high-value video content to the Internet audience.

However, DiMA members also recognize that audio and video compulsory licenses are part of the fabric of U.S. copyright law, and that video compulsory licenses have served notable and useful purposes: first, by ensuring that rural Americans could access traditional network and local television through cable systems; and second, by ensuring satellite competition to the limited channels and market dominance of cable distribution. Thus, where the music and video content marketplace has failed, either because the parties are too numerous or, conversely, the industries too concentrated, the Congress has employed compulsory licensing to promote consumer interests, including to encourage the development of pro-consumer competitive entrepreneurs.

Ensuring the Future of Competitive Consumer Choice. While DiMA members believe that marketplace licensing provides the best opportunity to bring video programming to the Internet, we also should ask ourselves what the scope of any licenses could be. One model to consider is whether broadcast television retransmitted over the Internet should emulate the model of Internet retransmissions of broadcast radio, which seems to be working equally well for consumers and content owners.

Initial concern that Internet radio might diminish localism has simply failed to materialize. Surveys taken by Arbitron and Edison New Media suggest that most listeners to Internet radio retransmissions tune in their favorite local stations. Other listeners look for specific sporting events (such as games played by their favorite college or professional teams) or musical genres otherwise unavailable in their local markets. Many listeners use the Internet to connect with radio stations in places they used to live, or places they are about to visit. Still others listen for major news events as reported by local stations -- a flood in Grand Rapids, a home town sports team winning a state championship, or election results back home.

The proven benefits to consumers and broadcasters from the nationwide availability of radio retransmissions suggests that a similar regime could be equally appropriate for licensing of broadcast television retransmissions over the Internet. Clearly consumers would prefer full access to local and network television programming from any station, anywhere in the country. From the broadcasters' and content owners' point of view, major obstacles will include how to assure reasonable compensation for these retransmissions, how to avoid signal piracy and other unauthorized retransmissions.

DiMA members do not pretend that these issues are simple. We do suggest that there are licensing and technical negotiations that are well worth having. And, again, in light of the recent experiences of the recording industry, if we do not constructively engage in finding legitimate ways to enable public Internet access to high-value network programming, we risk being overtaken by the innumerable noncompensable threats that such programming will find its way onto the Internet. DiMA members clearly favor legitimate means to meet marketplace demand.

Thank you again, Mr. Chairman, for the opportunity to testify today. I will be pleased to answer any questions that you or the Members of this Subcommittee may have.