Testimony
of
Marc
Pearl
General
Counsel & Senior Vice President
Information
Technology Association of America
Before the House Judiciary Committee
Subcommittee on Courts and Intellectual Property
Hearing
on
The Internet and Federal Courts:
Issues and Obstacles
June 29, 2000
0
Testimony
of
Marc
Pearl
Information
Technology Association of America
Before
the House Judiciary Committee
Subcommittee
on Courts and Intellectual Property
June
29, 2000
Introduction
I am Marc Pearl, Senior Vice President of Government
Affairs and General Counsel of the Information Technology Association of
America (ITAA). Our Association represents over 400 direct and 26,000
affiliate member companies in the information technology (IT) industry B the enablers of our technology-based and
increasingly digital dependent Information Age economy. ITAA members are
located in every state in the United States, and range from the smallest IT
start-ups to industry leaders in the custom software, services, systems
integration, telecommunications, Internet, and computer consulting fields.
Additionally, ITAA serves as the Secretariat of the World Information
Technology and Services Alliance (WITSA), an association of 41 IT
organizations from around the world.
ITAA appreciates the opportunity to express our
perspective on the subject of this hearing B The Internet and Federal Courts: Issues and Obstacles B particularly as it relates to the proposed Hague
Conference Convention on Jurisdiction and Foreign Judgments. We commend
this subcommittee for discussing the ramifications of this proposed treaty and
the issues at hand.
This hearing will help educate and demonstrate the need
for Congress, in general, and this Judiciary Committee, in particular, to
actively engage itself in the debate and discussion on the legal similarities
and differences between analogue and digital; between our traditional forms of
establishing contractual relationships and what the Internet does to those
agreements. We live in a networked world and our ability to confront issues of
global legal impact cannot and should not be left solely to policymakers who
reside in Paris, Geneva, Brussels, or Tokyo.
Electronic Commerce and Legal Uncertainties
The Internet presents a number of unique challenges to
contractual relationships, which must be addressed domestically as well as
globally. It is an interactive and ubiquitous medium, which defies traditional
notions of Aphysicality.@ Additionally,
this relatively new way of delivering information, products and services
creates business uncertainty in that it transparently and effortlessly crosses
state, provincial and national boundaries. The famous New Yorker
cartoon exemplifies that no one knows if you are a dog on the Internet. Not
only does this raise basic anonymity and privacy issues, but changes the way
in which we treat and identify a Acustomer.@ What then is the true
definition of a Aconsumer,@ for example, if we don=t precisely know with whom we are doing business
online? Should there be differences in contractual terms between a large and
small vendor and consumer?
ITAA has been the leading trade association voice in
identifying and discussing these issues. We have worked closely with Congress,
the Administration, state legislatures and foreign governments to confront
many of the challenges and resolve many of the legal obstacles presented by
the Internet and electronic commerce. Our ultimate goal has been to urge
policymakers throughout the world to follow the principles put forth in the
1997 Clinton Administration document entitled: A Framework for Global
Electronic Commerce, focusing on preventing premature regulation and
legislation; encouraging industry self-regulation and technology solutions.
Many of the legal and policy models found in traditional commerce may not be
appropriate for e-commerce, for example.
A key necessity of Adoing business@
in the digital environment is knowing and then being able to abide by a common
set of principles, laws and regulations.
These laws and regulations are under dynamic development and discussion
throughout the world in a number of government, quasi-government and industry
forums. I have attached to this testimony a document which was prepared by
ITAA, WITSA and the United States Council of International Business (USCIB)
and distributed at the recent E-Commerce Experts Meeting of the Hague
Convention in Ottawa. It outlines a number of national and international
organizations that are looking at the issue of jurisdiction in the context of
global e-commerce.
In short, it would be imprudent for the United States to
encourage the passage of a treaty dealing with a court=s enforcement of judgment regarding an electronic
contract among foreign parties before a number of fundamental issues are
settled at the outset of a contract=s formation. The draft Hague Convention woefully ignores the advent of
electronic commerce and inadequately addresses its uniqueness as a means of
facilitating the delivery of digital products and services. The United States
government cannot and should not encourage a Diplomatic Conference to draft
such a treaty until and unless it confronts the uniqueness and ubiquity of
e-commerce, particularly regarding the many questions surrounding jurisdiction
in the global digital environment.
E-Commerce in Context B The Digital Facts and Predictions
Before outlining the legal uncertainties, it is essential
to put into perspective the growing significance of electronic commerce B
not only in the United States, but also throughout the world.
If B
as even Federal Reserve Chairman Allan Greenspan states B information technology is the engine of our country=s robust economic growth, then electronic commerce
is its rocket fuel. Dramatic growth is occurring in business-to-business (B2B)
and business-to-consumer (B2C) E-commerce, and more government services are
being offered electronically. The Internet is literally rewriting economic
history.
C
Based on surveys done by NUA Internet Surveys (http://www.nua.ie)
and Fletcher Research more than 201,000,000 people (of 6 billion in the world)
had Internet access in September 1999 B with connections growth in
Europe at an annual rate of 138%.
C IT
represents over 6% of global gross domestic product (GDP), a spending volume
of more than $2 trillion, and over 8% of US GDP B according to the WITSA-issued report Digital
Planet
C A
recent US Department of Commerce report indicated that 35% of our nation=s real economic growth from
1995 to 1998 came from IT producers
C Forrester,
a respected market research firm, forecasts that the US e-commerce marketplace
is worth $290 billion this year and will grow to more than $2.7 trillion by
2004
C More
than 100 million (37%) of Europeans will be online by 2004, more than 80
million in the Asia-Pacific region will be online by 2003, and only 35% of
Internet users will be from the United States in 2003.
C By
2005 almost 60% of all Internet users will speak a language other than
English.
This new Aengine of the 21st century@ B enabled by the ubiquity of
the personal computer, the maturation of computer networking and the
phenomenal growth of the Internet B promises to change not only the methodology
of business processes, but also the very way in which the whole supply chain
is managed.
The simple reason the Internet is transformational is
what Frances Cairncross of The Economist calls Athe death of distance.@ The traditional relationship between a seller and buyer in
the pre-Internet world, even with supersonic airplanes, telephones, and faxes,
was circumscribed by the physical distance between the two, especially when it
came to exchanging information. Even large organizations were limited, as they
could not afford to be in touch with a multiplicity of suppliers or customers.
The Internet has virtually eliminated distance, boundaries, and those cost
factors.
E-commerce is literally changing the way the world does
business. It is proving to be a rising tide that can lift all boats B the multi-national
corporation and the small main street shop owner alike. This is not, by the
way, a one-way street of U.S. businesses selling products or services to the
rest of the world. Businesses and consumers are able to obtain products and
services from all parts of the world at competitive prices. The Web makes
geographic distance, language and cultural barriers practically irrelevant.
For example:
C Visit a site like http://www.peoplink.org
and you will quickly appreciate how e-commerce can create global markets for
small businesses. The site offers artwork from craftsmen and artisans from
Asia, South America and Africa to buyers around the world.
C Villages in Peru are now selling fresh
vegetables directly to supermarkets and restaurants in New York City B an option that was simply
not financially viable before the Internet.
C Gold miners in the Amazon Basin now have
direct, timely information about the global price of their precious commodity,
empowering them in ways not possible before.
While businesses are sellers, they are also buyers. Just
as the Internet empowers individual consumers, it empowers businesses as
customers B
giving them access to more vendors for the goods and services they need to
operate.
However, while barriers to entry are low, it is important
to recognize that there is a need for global cooperation by both business and
government to facilitate e-commerce and to provide a substantial degree of Abusiness
certainty.@
This is where, unfortunately, the Hague Convention proposal shows both
its pre-maturity and immaturity.
Hague Convention and Enforceability of Judgments
A major foundation to
attain global Abusiness
certainty@
is providing a framework for businesses to understand basic precepts in the
development of contract terms and conditions. It also entails allowing the
contracting parties to privately contract acceptable terms, conditions and
limitations, particularly with respect to recognizing which court is competent
to hear any disputes. The ability of a court to then have its judgment (based
on the contract terms negotiated by the parties) enforced in foreign
jurisdictions, according to identifiable, clear and predictable rules,
contributes to increased legal certainty. This should be the case, whether the
parties are entering into traditional or electronic agreements, or
providing/receiving analogue goods/services or digital widgets.
Many US companies, however,
have long been concerned that foreign courts choose not to enforce U.S. court
judgments, whether based in contract or not. Jurisdiction in cross-border
transactions has always been B and with the proliferation of e-commerce is
even more B
an important issue for global business.
Since 1992, the Hague
Conference has been reviewing this issue and released its Draft Convention
on Jurisdiction and Foreign Judgments in Civil and Criminal Matters late
last Fall. The proposed draft, however, does not adequately address the issues
surrounding electronic commerce and the evolution of a national borderless
technology of the Internet. Unfortunately, it ignores the reality and
complexities of electronic commerce and its negative impact on business
certainty for businesses and consumers.
In the intervening eight
years since this Convention was first conceived, traditional contracts for
goods and services have increasingly migrated to the Internet. As I have
attempted to point out above, new models of business relationships are being
developed B
including contracts for digital products, as well as the means of delivering
products and services. It is becoming increasingly difficult for US courts at
both the federal and state levels B let alone their counterparts throughout the
world B
to definitively resolve disputes regarding contract formation and contract
interpretation.
When presented with the
latest version of the proposed draft convention early this winter, every
segment of the electronic commerce industry B representing backbone, hardware, software,
telecommunications, content, retailer, and IT service provider B responded in kind. We
analyzed the draft, identified a number of questions of particular concern to
both the providers and users of IT regarding the potential impact on
electronic commerce, and presented our concerns at the E-commerce Experts
Meeting of the Hague Convention in Ottawa.
ITAA has helped lead an
informal coalition of e-commerce companies and associations in identifying to
the US government and the Hague Conference delegates an extensive list of
issues implicitly and explicitly contained or ignored in the proposed draft.
Our major concern focused on the proposed draft being too narrow and how it
would negatively impact electronic commerce. We pointed out that by treating
jurisdiction issues without treating choice of law issues would result in
increasing, rather than decreasing legal uncertainty in the digital
environment. We found that while the proposed Convention does not create
substantive rules of law, nor set out rules for choice of law, it incorrectly
assumes that a court properly seized with a case will apply a reasonable rule.
Some of the
outstanding/unanswered issues we identified in the draft proposal include:
C
Where and when is an electronic contract concluded?
C
Does an electronic contract constitute a Awriting@?
C
Is an electronic/digital signature on an electronic contract legally
recognized and enforceable?
C
What constitutes an Aoffer@ and/or an Aacceptance@ when utilizing the
Internet?
The Hague Conference
document attempts to resolve some of the enforcement of contract issues that
present conflict among foreign claimants. With respect to e-commerce policy
and legal issues, however, the document raises more questions than it answers,
particularly in the areas of:
C
Delivery and performance
C
Payment
C
Location of the parties
C
Identity of the parties
C
The ability of the contracting parties to utilize the principle of Afreedom
of the parties@
to agree by contract to a jurisdiction in the event of a dispute.
The Internet=s impact on traditional
legal doctrines also brings into question many of the proposed Asolutions@ contained in the Draft
Convention on Jurisdiction and Foreign Judgments in Civil and Commercial
Matters. This is a document intended to settle foreign jurisdiction issues
following a court=s
judgment. In addition to a severe lack of legal precedence, nationally and
globally, a number of issues at the outset of a contract=s formation B which need to be settled
long before contracting parties are in need of one court=s judgment and another
court=s
enforcement B
have yet to be settled. Electronic commerce challenges the usual notions of
jurisdiction and traditional legal frameworks, particularly in an increasingly
global world where national borders disappear. These issues include:
C
How to best Ainterpret the intent@ of the parties?
C
How to apply the Areasonable person@ principle?
C
What type of relationship exists or was contemplated?
C
Who has jurisdiction in this contractual relationship?
C
Which court can best settle Achoice of law@ issues arising from the
contract?
C
Should the Alaw of origin@ or the Alaw of destination@ apply?
Additional issues raised,
but not adequately addressed or answered, in the draft Convention included:
C
While the fundamental proposition of the proposed Convention states
that a defendant may be sued in the courts of the State where it is Ahabitually
resident@
B Can an entity be reside in
more than one State?
C
How should digital information, software products and IT services be
treated B as goods, as services, or as something new
and unique?
C
How should Internet/website Asolicitations@ be handled?
C
Can a Aconsumer@ (however it is ultimately defined) be
precluded from selecting an Internet/online alternative dispute resolution
mechanism?
C
By merely establishing a website, is an online vendor engaged in trade
or professional activities in or directed to the citizens in a foreign state?
C
Should the proposed treaty also cover employment contracts, torts, and
the converging mix of civil and criminal law issues?
C
If the proposed Convention has carved out intellectual property and
copyright disputes, why not trademark and in rem actions?
C
What is the relationship of this proposed Convention with other
conventions/treaties dealing with matters of jurisdiction B
e.g. Brussels and Lugano Conventions? How will it deal with existing bilateral
agreements and Aautonomous@ private international law
rules?
These are just some
outstanding questions left unanswered by this draft convention, which the
e-commerce community has identified. This does not even touch upon the general
jurisprudence issues that have been raised by other interested parties.
It is essential for the
U.S. government and our key trading partners to review carefully the
cost-benefit analysis of obtaining foreign court enforcements in the face of
successfully meeting the challenges and obstacles presented by e-commerce.
Conclusion: Working Towards a Constructive
Solution to a Difficult Issue
If there should be a fundamental principle for Internet
public policy, it is to draw upon the wisdom of the Hippocratic Oath B Afirst do no harm.@ There is a natural temptation with technology policy to
tinker at the margins to reach desired ends.
However, the Internet is evolving with such speed and dynamism that
even the best-intentioned interventions can have unanticipated negative
consequences. In the United
States, we are taking a market-driven approach to ensuring that parties may
determine the appropriate technologies and rules for assuring the confidence
and validity of an electronic transaction. The role of government should be to
promote a technology-neutral legal framework and remove paper-based obstacles
that are found in our laws and which impede engaging in e-commerce.
This Committee deserves great credit for pursuing these
policies and discussing the relevant issues that impact global electronic
commerce. Let us not act precipitously or permit foreign governments to push
through a treaty, which is not in the best interests of US-based businesses
and consumers, and which could negatively impact a global embrace of
electronic commerce.
Thank you very much for this opportunity to appear before
you today.
|
United
States Council for International
Business
|
|
|
Dear Delegates:
Jurisdiction in cross-border transactions is
an important issue for global business. The Hague Conference has been
reviewing this issue since 1992 and recently released its
Draft Convention on Jurisdiction and Foreign Judgments in Civil and
Commercial Matters. During the last eight years we have seen the
advent of commercialization of the digital environment, adding a new element
to the work of the Hague Conference.
It is no surprise that jurisdictional issues
have become more complex because of electronic commerce. Various organizations
on a global and regional scale B both governmental and in the private
sector B
have begun to address the complexities inherent in better understanding the
impact e-commerce has on the nature of contractual relationships.
At the request of the business community, the
United States Council for International Business (USCIB) and the World
Information Technology and Services Alliance (WITSA) together with other
industry representatives and the Internet Law and Policy Forum, have attempted
to set forth a non-exhaustive catalogue of completed and ongoing work being
conducted in a wide variety of global fora on the issue of jurisdiction in the
context of electronic commerce.
Included is both the completed and ongoing work of the
following organizations:
The Organization for Economic Cooperation and
Development
The Free Trade Area of the Americas= Joint Government-Private Sector Committee of Experts on
Electronic Commerce
The World Intellectual Property Organization
The Internet Law and Policy Forum
The Business and Industry Advisory Committee to
the OECD
The International Chamber of Commerce
The Alliance for Global Business
The Global Business Dialogue for Electronic
Commerce
The Global Internet Project
The TransAtlantic Business Dialogue
The TransAtlantic Consumers Dialogue
Consumers International
The United States Government
The European Union
The Hague Conference on International Private Law
The American Bar Association
The Information Technology Association of America
The Software and Information Industry Association
The Electronic Commerce and Consumer Protection
Group
If you have any questions regarding the
attached catalogue or the issue of jurisdiction in the context of electronic
commerce, please do not hesitate to contact us during the Electronic Commerce
and International Jurisdiction Expert Meeting organized by the Hague
Conference. If you cannot contact
us during the meeting please feel free to leave a message for either of us at
the Chateau Laurier where we will both be staying.
We look forward to discussing this
important issue with you during the meeting.
Sincerely,
David Fares
Marc Pearl
Director, Electronic Commerce
General Counsel & Senior VP, Gov=t Affairs
USCIB
ITAA/WITSA
Tel:
(212) 703-5061
Tel: (703) 522-5055
Email:
dfares@uscib.org
Email: mpearl@itaa.org
JURISDICTION IN THE CONTEXT OF ELECTRONIC
COMMERCE
The International And Regional Fora
Addressing this Issue
Completed
Work:
OECD
Guidelines for Consumer Protection in the Context of Electronic Commerce:
The OECD Guidelines negotiations lasted for approximately 2 years.
During that process there was much debate over the issue of
jurisdiction. Some delegations supported the country-of-destination, others
the country-of-origin, and yet others focused on the development of online
dispute resolution mechanisms. In the end, the negotiations did not result in
a definitive position on jurisdiction but rather recognized that e-commerce
poses challenges to the existing legal framework on jurisdiction and
recommended that consideration be given to whether the existing framework
should be modified. [see Appendix 1]
Free
Trade Area of the Americas=
Joint Government-Private Sector Committee of Experts on Electronic Commerce:
Report with Recommendations to Ministers:
The Experts Group stated that e-commerce is subject to the existing
legal framework of jurisdiction. However,
it called on governments to examine the existing national frameworks and noted
that it could be an issue of future work for the group.
World
Intellectual Property Organization: WIPO has
engaged in several activities with regard to private international law in the
digital environment, as applied to copyrights and trademarks.
In particular, it has commissioned studies on the copyright issues
which include sections pertaining to jurisdiction.
These studies can be obtained from the WIPO website.
WIPO is currently planning its future work program in this area.
Internet
Law and Policy 1999 Annual Conference:
In 1999, the ILPF
began its focus on the rules for exercising jurisdiction over electronic
commerce across national borders. It
sponsored an international conference, Jurisdiction: Building Confidence in
a Borderless Medium, to create a base line understanding among all
stakeholders, including governments, consumer representatives, business and
academics. Although participants were not asked to deliver formal conclusions,
certain common themes emerged from discussions, including, with respect to
cross border consumer transactions, the need for effective, alternative
protections. Those common themes
from the conference were then presented as a Hearing Statement to the European
Commission at its hearings on proposed amendments to the Brussels Treaty on
4-5 November, 1999.
Business
and Industry Advisory Committee to the OECD:
During the negotiations of the OECD Consumer Protection Guidelines,
BIAC, in coordination with the Alliance for Global Business, issued a
Discussion Paper on Certain Aspects of Consumer Protection on Global Networks. The Discussion Paper recognized the complexity of the issue
of jurisdiction in the context of e-commerce.
BIAC recommended that there be an exhaustive review of the issue prior
to governments making a definitive pronouncement on the issue. BIAC argued
that premature conclusions that do not address practical realities and the
unique circumstances of electronic commerce could create significant obstacles
to the continued growth of electronic commerce.
International
Chamber of Commerce Briefing Note on Jurisdiction and Applicable Law in
Electronic Commerce: Similar
to the BIAC Discussion Paper, the ICC Briefing Note, recognizing the
complexity of the jurisdictional issue in the context of electronic commerce,
called for a thorough review of the issue before governments make definitive
pronouncements. It too argued that premature conclusions that do not address
practical realities and the unique circumstances of electronic commerce could
create significant obstacles to the continued growth of electronic commerce.
The ICC proposed that the private sector should be given adequate time to
assess the market and to develop initiatives, including dispute resolution
mechanisms, to address business-to-business and business-to-consumer online
disputes.
Alliance
for Global Business B
Global Action Plan for Electronic Commerce: The AGB Action Plan states that: ABusiness will work with governments to find solutions to the problems
associated with determining the jurisdiction and applicable law in cyberspace.
Alternative dispute resolution mechanisms and third-party schemes for
compliance with self-regulation are being developed by existing and new types
of providers of dispute avoidance and resolution.@ It also recommends the
following government action: AFreedom of contract should be the guiding principal in
business-to-business relationships. The
international legal community has only just started reviewing the many complex
legal issues surrounding applicable law and jurisdiction in cyberspace. Any
premature regulation mandating the law and/or forum of the country of
destination for consumer transactions could inhibit the growth of electronic
commerce. Governments should rely on voluntary business self-regulatory
practices and market pressures to develop more flexible and balanced
solutions. The use of out-of-court dispute settlement procedures for consumers
should be encouraged while maintaining court proceedings as the ultimate
solution in case of conflicts.@
Global
Business Dialogue on Electronic Commerce (GBDe): The
GBDe has recommended that governments recognize the principle of freedom of
contract in e-commerce disputes and respect agreements concerning choice of
law and forum, subject to certain limited exceptions. In the absence of a
contractual agreement, the GBDe argues, the country of origin should have
jurisdiction over both consumer and business claims arising from e-commerce.
In the GBDe=s
view, criminal jurisdiction requires further study. The GBDe also favors the
development of ADR mechanisms for both b-to-c and b-to-b disputes in
e-commerce and urges governments to adopt the New York Convention or make
modifications to their legal frameworks to allow easier enforcement of
arbitration awards. The GBDe stresses that self-regulation is ordinarily
preferable to government regulation and should be given time to develop.
Global
Internet Project: The
GIP issued a statement entitled AJurisdiction
in Cyberspace@
in September 1999. The statement warns against premature, one-size-fits-all
solutions to jurisdictional problems in cyberspace. It notes that
jurisdictional solutions that are viable in the paper-based world may not
always make sense in the online world. It
states: A[I]n
many cases, they will be technologically impossible and economically
unreasonable. Approaches grounded in traditional concepts of jurisdiction, may
not always suit the needs of consumers, merchants or governments and may
impede the use of e-commerce.@
TransAtlantic
Business Dialogue:
At the Berlin Conference in November, 1999 the TABD cautioned governments to
avoid premature action that might lead to conflicting rules on jurisdiction.
Moreover, it generally supported the freedom of contract and the
country-of-origin. It recommended government-industry cooperation to achieve
greater certainty about jurisdictional rules and methods, including
country-of-origin analysis and alternative dispute resolution (ADR).
Please see Annex 3 for the TABD recommendations.
TransAtlantic
Consumers Dialogue:
The TACD has recommended that consumers should have recourse at least to the
laws and the courts of their home country and called for cooperation among
governments in support of legal redress.
Consumers
International: Speech
by Pamela W.S. Chan, President B September 14, 1999: AYThe
extent to which this information can be made available would vary, depending
on the complexity of the mechanisms that exist in the particular jurisdiction,
and how difficult or easy it would be to include adequate information on a
trader's website. Ideally, the applicable law for transactions should be the
one of the country of the consumer and that the consumer should have recourse
in his/her own jurisdiction. At the very least though, I think that a clear
statement should be made as to what jurisdiction's laws would apply, in the
same way that this information is provided in many written contracts. An easy
way for traders to provide more detailed information to their customers, on
consumer redress, would be to have a 'hot link' through to the appropriate
national consumer organization.@
Ongoing
Activities:
The
U.S. Government:
The Federal Trade Commission (FTC) and the Department of
Commerce (DOC) recently announced it would host a workshop to explore the use
of alternative dispute resolution mechanisms for consumer transactions in the
borderless online marketplace. The workshop aims to begin an open discussion
of how alternative dispute resolution programs may contribute to fostering
consumer confidence without unnecessarily burdening business, and to examine
the use of alternative dispute resolution as one means of providing
transparent, effective, quick and inexpensive redress for consumers engaging
in online transactions. The FTC in its ongoing consideration of these issues
held a workshop last spring on Jurisdiction in cyberspace.
The
European Union B
The Brussels Conventions, et al:
The Brussels
Convention established rules for the determination of jurisdiction, which were
designed (1968) having in mind traditional trade and means of communication.
The determination of the jurisdiction for cross border consumer disputes B
based on the activity of the parties involved in the transaction B is one of the issues addressed.
The European Commission has proposed a revision to the Convention (in
the form of a Regulation) that builds upon the existing Convention and, in the
case of contracts concluded with consumers, establishes a special regime that
excludes the ability of parties to determine the competent jurisdiction by the
terms of their contract. The
Commission held a hearing on November 4-5, 1999 where it heard reactions from
stakeholders on the proposed revision. There was no consensus among the
stakeholders on the Commission=s
proposal. The European Parliament is currently examining the Commission=s
proposal and has expressed concerns about its potential affect on electronic
commerce. The Parliament draft report (to be adopted in plenary in March)
requests the Commission to defer the adoption of the draft Regulation.
Joint
OECD, Hague, ICC Workshop on Online ADR: The
OECD, The Hague Conference and the ICC are co-sponsoring a workshop to outline
issues regarding online alternative dispute resolution. This workshop is
tentatively scheduled for June 2000.
Hague
Conference on International Private Law: The
Hague Conference is in the process of developing a Convention on Jurisdiction
and Foreign Judgments in Civil and Criminal Matters. The Hague Conference is
holding an E-Commerce Expert=s Group Meeting to discuss the effect of the Draft Convention on
E-Commerce in Ottawa, Canada, February 28 B March 1, 2000.
Global
Business Dialogue on E-Commerce: The GBDe has a Working Group on Alternative Dispute Resolution, which
will analyze online ADR and provide recommendations to governments.
International
Chamber of Commerce: The
ICC Task Force on Jurisdiction and Applicable Law is in the process of
drafting a comprehensive statement on this issue which will include a
presentation of business requirements both in the context of
business-to-business and business-to-consumer transactions. Moreover, the ICC
is beginning to analyze its role in the development of an international online
dispute resolution mechanism.
Internet
Law and Policy Forum: The
ILPF will continue to focus on jurisdictional issues over the coming year and
will again sponsor its annual international conference, ILPForum 2000 on this
topic. The conference will address the need for approaches to jurisdictional
rules rationalized across different areas of the law and explore some areas,
which have received limited attention thus far in the international dialogue.
Information
Technology Association of America:
ITAA=s
IP Counsels Roundtable has been studying and analyzing the issue of
Internet/Online Service Provider liability in the context of digital copyright
protection for a number of years. In addition to looking at the impact legal,
legislative, and regulatory interventions have on E-Commerce, the organization
has been a leading advocate of >technology solutions.=
It is currently turning its focus onto the broader content control issues and
liability in the digital/Internet environment.
Software
and Information Industry Association: The SIIA work
program will focus on elements related to the effect of online jurisdiction
issues on small and medium sized enterprises, the possible role of new
technologies and the need for education.
In particular, SIIA will be developing an outreach program for
companies using e-commerce to expand their markets to educate them on the
legal questions and developments surrounding jurisdiction that includes best
practices, education on available technologies to address jurisdiction
questions, the inclusion of jurisdiction in the Electronic Commerce Web
Resource and a compilation of references to additional public and private
resources in the U.S. and elsewhere.
TransAtlantic
Business Dialogue: The
TABD will continue to evaluate the issue of jurisdiction online in 2000
building upon its current recommendations on the issue.
American
Bar Association: The
ABA is coordinating "Transnational Issues In Cyberspace: A Project On The
Law Relating to Jurisdiction." This Jurisdiction Initiative focuses on
jurisdictional and enforcement issues raised by the growth of electronic
commerce. The project is committed to describing current law from various
national perspectives in a number of substantive legal areas, considering
policy implications raised by those laws, and developing suggestions for any
necessary changes.
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The
Electronic Commerce and Consumer Protection Group:
The ECCP Group is an industry group aimed at increasing the
confidence of consumers who are making purchases online. To this end
the companies are in the process of developing guidelines to
establish a predictable and stable legal environment in which
consumers and sellers can do business on the Internet.
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ANNEX 1 B RELEVANT PORTIONS OF OECD GUIDELINES
(59)
VI. DISPUTE RESOLUTION AND REDRESS
(60)
A. APPLICABLE LAW AND JURISDICTION
(61)
Business-to-consumer cross-border transactions, whether carried out
electronically or otherwise, are subject to the existing framework on
applicable law and jurisdiction.
(62)
Electronic commerce poses challenges to this existing framework. Therefore,
consideration should be given to whether the existing framework for applicable
law and jurisdiction should be modified, or applied differently, to ensure
effective and transparent consumer protection in the context of the continued
growth of electronic commerce.
(63)
In considering whether to modify the existing framework, governments should
seek to ensure that the framework provides fairness to consumers and business,
facilitates electronic commerce, results in consumers having a level of
protection not less than that afforded in other forms of commerce, and
provides consumers with meaningful access to fair and timely dispute
resolution and redress without undue cost or burden.
(65)
B. ALTERNATIVE DISPUTE RESOLUTION AND REDRESS
(66)
Consumers should be provided meaningful access to fair and timely
alternative dispute resolution and redress without undue cost or burden.
(67)
Businesses, consumer representatives and governments should work together to
continue to use and develop fair, effective and transparent self-regulatory
and other policies and procedures, including alternative dispute resolution
mechanisms, to address consumer complaints and to resolve consumer disputes
arising from business-to-consumer electronic commerce, with special attention
to cross-border transactions.
(i) Businesses and consumer representatives should continue to
establish fair, effective and transparent internal mechanisms to address and
respond to consumer complaints and difficulties in a fair and timely manner
and without undue cost or burden to the consumer. Consumers should be
encouraged to take advantage of such mechanisms.
(ii) Businesses and consumer representatives should continue to
establish co-operative self-regulatory programs to address consumer complaints
and to assist consumers in resolving disputes arising from
business-to-consumer electronic commerce.
(iii) Businesses, consumer representatives and governments should work
together to continue to provide consumers with the option of alternative
dispute resolution mechanisms that provide effective resolution of the dispute
in a fair and timely manner and without undue cost or burden to the consumer.
(iv) In implementing the above, businesses, consumer representatives
and governments should employ information technologies innovatively and use
them to enhance consumer awareness and freedom of choice.
(68)
In addition, further study is required to meet the objectives of Section VI at
an international level.
|
|
ANNEX 2 B RELEVANT PORTIONS OF BIAC DISCUSSION PAPER
Choice
of Law and Forum:
A primary goal of commercial law
is to develop legal certainty for transacting parties.
The issue of choice of law and choice of forum in the context of
electronic commerce is a very complex issue.
The Internet offers
small and medium enterprises a global marketplace for their goods or services
offering consumers greater choice.
Such choice could be greatly restricted if businesses are required to
comply with a country of destination principle. Compliance with the laws of
many different countries would impose tremendous costs on business and would
be prohibitively expensive for small and medium‑sized enterprises.
It would also not offer businesses the certainty they need to offer
their goods and services globally via the Internet and may lead them to
voluntarily restrict transactions to limited jurisdictions thereby reducing
consumer choice. Electronic
commerce will not be viable if every online transaction were subject to each
set of laws in the jurisdiction of every potential consumer, laws which may
subject the transaction to inconsistent regulations.
The lack of certainty would be exacerbated if a consumer uses an
infomediary to purchase a good or service and pays for that good or service
with digital cash. In such a
situation, a business would never know what laws and forum it is subjecting
itself to.
On
the other hand, it is understandable that consumers cannot be expected to
understand all of the consumer protection policies and laws where online
businesses are located.
Enforcement
of foreign judgments is another complexity.
Is a consumer offered transparent and effective protection if they have
the benefit of their laws and courts but cannot enforce a judgement against a
business located in a foreign jurisdiction?
It is arguable that this offers less protection because the consumer
may incur significant additional costs to bring an action, the potential
judgement of which cannot be enforced.
Given
these and other complexities, a thorough and exhaustive review of this issue
is essential before governments make definitive pronouncements.
Premature conclusions that do not address practical realities and the
unique circumstances of electronic commerce could create significant obstacles
to the continued growth of electronic commerce.
The private sector should be given adequate time to review the market
and to develop initiatives to address this issue.
Such initiatives will take into consideration the demands of the market
and the unique circumstances of electronic commerce.
|
|
ANNEX
3:
TABD Berlin Recommendations
Governments/administrations
and industry should work to achieve greater certainty about the jurisdictional
rules that apply to electronic commerce.
Possible jurisdictional methods include country-of-origin analysis and
alternative dispute resolution (ADR) mechanisms. Governments/administrations should pass any legislation that
may be necessary to authorize and promote such ADR mechanisms in cases
involving business entities or consumers.
Governmental/administration
policies should encourage, or at least not impede, freedom of contract,
whereby parties may adopt contract terms mutually agreeable to them for
e-commerce as they do in traditional commerce.
In
the absence of a choice of national forum provision in a contract or in case
of a civil claim based on an alleged violation of a non-contractual
obligation, the defendant, whether a consumer or a business entity, should be
able to choose which court will rule on the case.
In
the absence of a contractual choice of law, governments/administrations should
adopt legal rules that apply the law of the country of establishment of the
supplier of services/goods, recognizing that there may be areas such as
disputes involving intellectual property rights where exceptions are
appropriate.
It
will be important especially for business-to-consumer trade that the Web site
clearly state the supplier/vendors= country of establishment and
inform the consumer of his/her legal rights or that there are other reasonable
and equally effective means (if they exist) for the consumer to make informed
choices and gain confidence in e-commerce.
Governments/administrations
should avoid taking premature action on jurisdiction issues that might lead to
conflicting rules in the global marketplace.
|
Therefore, Working Group V urges the EC
and Council of Ministers to reconsider the draft regulation to
transpose the Brussels and Lugano Conventions into European law,
exposing e-businesses to litigation in all EU Member States.
Decision-makers should enter into a dialogue with consumers
and industry representatives to find a well defined solution for
consumer contracts, taking into account the legitimate interests of
both.
|
ANNEX 4:
Information Regarding Existing Dispute Resolution Mechanisms
|
Name
of Initiative |
BBBOnLine Reliability Program and BBBOnline Privacy Program |
||
|
Objective |
BBBOnLine was established to help build consumer trust and
confidence in online commerce. The Reliability programs helps assure that a company=s
advertising is truthful & accurate, the company commits to delivering
the products & services offered and that, if the company cannot
resolve a dispute with a consumer, it commits to using a third party
arbitration/mediation program such as the Better Business Bureau.
BBBOnLine Privacy offers a comprehensive assessment process to
measure a company=s
ability to stand behind the promises made in its online privacy policy and
offers a dispute resolution process for consumer privacy concerns. |
||
|
Enforcement mechanism(s) |
In both the reliability and Privacy programs a company signs a
license agreement committing to the principles of the program and the
particular resolution process applicable to the program. |
||
|
Leader(s) initiative
|
Issuing/ Implementing organisation(s) |
BBBOnLine is part of the Council of Better Business Bureaus
representing 320 major corporations and 132 local Better Business Bureaus.
The local bureaus have over
270 000 business as part of their membership base. |
|
|
|
Supporting organisation(s) |
|
|
|
[expected]
Date of issuance / implementation |
BBBOnLine Reliability was launched on 30 April 1997
BBBOnLine Privacy was launched on 17
March 1999 |
||
|
Scope
|
General |
Both programs are applicable to all businesses that are able to
meet the standards and other criteria of the program.
|
|
|
|
Sector |
BBBOnLine Reliability is applicable to companies located in the
United States and Canada. BBBOnLine Privacy is applicable to a company
located anywhere if it markets to citizens of the United States or Canada.
BBBOnLine is working with organizations in different countries to build
co-operative partnerships to address privacy and consumer protection
issues. |
|
|
|
Geographic |
|
|
|
Examples
of application |
The BBBOnLine Reliability Program currently has 3,500 companies
participating and new companies are being added at a rate of between 50
and 70 a week. As of this
date all disputes have been resolved without a formal arbitration needed.
The BBBOnLine Privacy Program has 60 companies approved and about
400 companies in one stage or another of the process. |
||
|
Participation public sector |
BBBOnLine works closely with the US Federal Trade Commission, State
Attorney Generals and local law enforcement organisations if a fraudulent
or scam type web site is identified.
In developing the new Privacy program BBBOnLine worked closely with
the Department of Commerce and Federal Trade Commission.
The Council of Better Business Bureaus has a long successful
history working closely with appropriate government organisations. |
||
|
For full text/further information consult/contact |
Mr Russell Bodoff
Senior Vice President & COO
BBBOnLine Inc.
42 Wilson Boulevard
Arlington, VA 22202
Tel 703 247 9331
Fax 709 276 8112
e-mail: rbodoff@cbbb.bbb.org
URL: www.bbbonline.org
|
||
|
Possible/expected evolution of the initiative |
Goal is to partner with other organisations to develop a global
approach to building consumer trust and confidence n online commerce. |
||
|
Name
of Initiative |
CPA WebTrust |
||
|
Objective |
To build trust and confidence in eCommerce by increasing consumer
confidence in using the Internet
Helping businesses deliver on their sales promises |
||
|
Enforcement mechanism(s) |
WebTrust involves a full-scope audit of a website by an
independent, specially trained CPA, or their equivalents around the world,
using the WebTrust Principles and Criteria as a benchmark to determine the
soundness of on-line businesses= activities. Due to the nature of an audit, WebTrust is an effective
eCommerce fraud deterrent and a comprehensive eCommerce seal of assurance.
All WebTrust audits are performed on site and involve a critical
review of online businesses internal control policies and procedures
related to eCommerce. |
||
|
Leader(s) initiative
|
Issuing/ implementing organisation(s) |
American Institute of Certified Public Accountants, Canadian
Institute of Chartered Accountants |
|
|
|
Supporting organisation(s) |
VeriSign, Inc. is a strategic partner of CPA WebTrust and offers
state of the art encryption technology to prevent the WebTrust seal from
being copied on the Web. |
|
|
[expected]
Date of issuance / implementation |
Version 1.0 issued September 1997; Version 1.1 issued April 1999;
Version 2.0 issued August 1999 |
||
|
Scope
|
General |
CPA WebTrust entails an independent CPA performing an audit of a
website=s (1) business practices and privacy (tests to
perform that an online business properly discloses business and privacy
disclosures and can demonstrate compliance with those policies over a
given time period); (2) transaction integrity (tests to determine that an
on-line business can demonstrate a proven history of delivery goods and
services at prices it agreed to with online consumers) and (3) information
privacy (tests to determine that appropriate security measures are in
place (such as firewalls, SSL technology) both during transmission of data
online and also once information reaches an on-line business. |
|
|
|
Sector |
WebTrust is available to all sectors (public and private) |
|
|
|
Geographic |
WebTrust is currently offered in the United States, Canada, the
United Kingdom and Ireland, France, Australia and New Zealand.
Plans are underway for future expansion into other European
countries and Asia. Certain
accounting firms have been granted worldwide licenses to offer WebTrust in
any country where they have offices. WebTrust is scalable upwards to meet
more rigorous laws or regulations in certain countries.
No exceptions or exclusions are ever made to the fundamental
WebTrust Principles and Criteria. |
|
|
Examples
of application |
WebTrust is currently designed for use in a business to consumer
application. The AICPA has
recently added WebTrust for Internet Service Providers into the WebTrust
family of services. Also
expected in the near future are WebTrust for Certificate Authorities and
WebTrust for Business to Business applications. |
||
|
Participation public sector |
None |
||
|
For full text/further information
consult/contact |
Anthony Pugliese, Director of Assurance Services (212) 596-6083, apugliese@aicpa.org
Sheryl Weiner, WebTrust Team Leader, (201) 938-3751, sweiner@aicpa.org
|
||
|
Possible/expected evolution of the
initiative |
The AICPA anticipates WebTrust will evolve into the recognized seal
of choice by consumers and businesses alike due to the fundamental nature
of the program itself. It represents an independent examination by a qualified CPA
or their equivalents around the world.
WebTrust is an effective self- regulatory model for government due
to its inherent fraud detection capabilities and its comprehensive nature.
|
||
Name
of initiative |
Cybertribunal |
||
|
Objective
|
The establishment of an innovative service for the prevention and
resolution of conflicts arising in cyberspace by recourse to electronic
mediation and arbitration. |
||
|
Enforcement
mechanism(s) |
The market. Cyber-sellers (including any physical or legal person
offering products, services or licenses on the Internet) are invited to
obtain the CyberTribunal seal and post it on their Websites, thereby
committing to submitting any conflict with clients to the mediation
process and, if necessary, the CyberTribunal arbitration procedure. |
||
|
Leader(s)
initiative |
Issuing/ Implementing
organisation(s) |
The CyberTribunal is for now hosted at the University of Montreal,
Quebec, Canada. |
|
|
|
Supporting
organisation(s) |
Ombuds-Online, an online mediation initiative, of the University of
Massachussetts, USA. |
|
|
[expected]
Date of issuance /implementation |
June4th, 1998 |
||
|
Scope |
General |
Areas of action are: electronic commerce, competition, copyright,
trademark, privacy, freedom of expression and all other type of cases with
the exception of cases under criminal law or involving public order (ordre
public). Services of
arbitration and mediation are offered in English and French, and soon, in
Spanish. The CyberTribunal will deal only with conflicts arising in
cyberspace, not with conflicts arising in the physical world. |
|
|
|
Sector |
Non sector-specific |
|
|
|
Geographic |
No geographic boundaries: the Internet |
|
|
Examples
of application |
The CyberTribunal has dealt, since its launch, with cases involving
mainly consumers and cyber-sellers (e-commerce disputes) and with
copyright issues (disputes between two individuals concerning the
ownership of some electronic materials accessible through a website). |
||
|
Participation
public sector |
Sponsored, in part, by the Quebec Government and the Government of
Canada |
||
|
For
full text/further information consult/contact |
Prof. Karim benyekhlef at <karim.benyekhlef@umontreal.ca>
URL: <www.cybertribunal.org> |
||
|
Possible/expected
evolution of the initiative |
Setting up partnerships with similar foreign endeavours to provide
mediation and arbitration services worldwide on the Internet. |
||
|
Name
of Initiative |
Digital Signatures for XML |
||
|
Objective |
Build privacy protection and personal information management tools
into the infrastructure of the World Wide Web |
||
|
Enforcement mechanism(s) |
P3P is a voluntary technical specification |
||
|
Leader(s) initiative
|
Issuing/ implementing organisation(s) |
World Wide Web Consortium
Internet Engineering Task Force |
|
|
|
Supporting organisation(s) |
|
|
|
[expected]
Date of issuance / implementation |
1Q2000 |
||
|
Scope
|
General |
Digital Signatures/Authentication |
|
|
|
Sector |
|
|
|
|
Geographic |
Global |
|
|
Examples
of application |
Ability to digitally-sign any document on the Web will enable
applications such as electonic checks, web-based contracting, secure
access to web pages, and trusted privacy policies through W3C=s
Platform for Privacy Preferences (P3P). |
||
|
Participation public sector |
|
||
|
For full text/further information
consult/contact |
Daniel J. Weitzner, Technology and Society Domain Leader, djweitzner@w3.org
- http://www.w3.org/Signature/ |
||
|
Possible/expected evolution of the
initiative |
|
||
|
Name
of Initiative |
European
Advertising Standards Alliance (EASA): Cross-Border Complaints System |
|||
|
Objective |
The key objectives of the EASA=s
development of self-regulation for the Internet are: To
provide effective channels for the resolution of cross border complaints
about advertisements; To
develop high Internet standards through best advertising practice to give
consumers confidence and trust in the advertisements they access; To
give national, European and International Governments, consumer bodies and
opinion formers confidence in the advertising industry=s
self-regulatory systems to keep the need for legislation to a minimum. |
|||
|
Enforcement mechanism(s) |
National self-regulatory systems |
|||
|
Leader(s) initiative
|
Issuing/ implementing organisation(s) |
EASA Internet Working Group/ National Self-regulatory
Organisations |
||
|
|
Supporting organisation(s) |
EASA Members B Self-regulatory Organisations |
||
|
[expected]
Date of issuance / implementation |
(July 1999 B issued to advertising industry bodies for
consultation/feedback) Issuance expected in 2000 |
|||
|
Scope
|
General |
National self-regulatory codes/principles. The
existing national self-regulatory systems for advertising in the EASA
member countries |
||
|
|
Sector |
|
||
|
|
Geographic |
The EASA has 27 members from 24 countries, and
comprises of 22 European countries, including all European Union (EU)
Member States, as well as two corresponding members in South Africa and
New Zealand. The national
codes/principles are based on those drawn up by ICC. |
||
|
Examples
of application |
The EASA established a cross border complaint
procedure in 1992, and this has now been extended to co-ordinate consumer
complaints about the content of electronic advertisements. The procedure
is based on the country of origin principle, as prescribed in the EU
Television Without Frontiers (Broadcasting) Directive (97/36/EC) and
applies to complaints from one member country about advertisements that
originate in another. These procedures are applicable for Internet
advertising as self-regulation, backed up where appropriate by nationally
based legislation, is seen to be the most appropriate and effective
measure to provide protection for consumers while enabling commerce to
flourish. To date the cross-border complaints system has closed a number
of Internet complaints. |
|||
|
Participation
public sector |
National organisations and EU |
|
||
|
For full text/further information consult/contact |
Phil Murphy Project Co-ordinator European Advertising Standards Alliance 10A Rue de la Pépinière
B - 1000 Brussels
Belgium Tel.: (+32 2) 513 78 06 Fax: (+32 2) 513 28 61 E-mail: library@easa-alliance.org |
|
||
|
Possible/expected evolution of the initiative |
This will contribute to a wider evaluation of
internet advertising and cross-border complaints handling with the
advertising industry, and to the stimulation of discussions that will aid
our understanding and further develop the self-regulation of Internet
advertising on a global level. |
|
||
|
Name
of Initiative |
SILEC
(Inter-American Society for the Freedom of Commercial Speech) |
||
|
Objective |
To defend freedom of commercial
speech and to fight for recognition of the consumer's right to be fully
informed regarding all lawful products throughout Latin America.
Three main lines of action: (1) communication of the doctrine of
freedom of commercial speech; (2) promotion of advertising
self-regulation; (3) dialogue with legislators and government. |
||
|
Enforcement mechanism(s) |
Voluntary acceptance of our
guidelines, norms and recommendation by the leaders and other members of
the advertising industry. We
work through bi-annual regional assemblies, symposia, seminars,
conferences, alliances, meetings with government authorities,
publications, etc. We
strongly promote industry self-regulation through a council formed by
advertisers, advertising agencies and the media, using the ICC code of
ethics as a guide. Finally,
due to the increase of globalization of advertising and growth in Internet
usage and e-commerce throughout the region, we are also trying to create a
Regional Self-Regulation Alliance with the objective of improving and/or
promoting self-regulation and develop a complaint system for cross-border
advertising. |
||
|
Leader(s) initiative
|
Issuing/ implementing organisation(s) |
SILEC is formed by 14 Latin
American countries' advertisers, advertising agencies and the media,
represented by their trade associations.
Working with trade associations allows us to act quickly and
efficiently. |
|
|
|
Supporting organisation(s) |
Our efforts are also supported
by B
among others B the International Advertising
Association (IAA). |
|
|
[expected]
Date of issuance / implementation |
SILEC was founded in Caracas, Venezuela
on August 9, 1992 |
||
|
Scope
|
General |
Business-to-Business action /
observations. However, the
implementation of self-regulation is aimed at giving consumers confidence
in advertising and reducing incentives for government regulation. |
|
|
|
Sector |
The advertising industry |
|
|
|
Geographic |
Latin American region |
|
|
Examples
of application |
SILEC
has caused the number of self-regulation systems in the region to double
from 4 to 8 since its inception. Awareness
of the value and importance of self-regulation has been significantly
heightened among Latin American industry leaders. Governments in the region have changed their attitude
toward self-regulation for advertising as a possible substitute to
legislative restrictions. We
have achieved higher ethical standards among professionals leading the
advertising and communications industry.
The initiative has also prevented the enactment of laws that would
restrict or prohibit advertising for lawful products. |
||
|
Participation
public sector |
None |
||
|
For full text/further information
consult/contact |
José M.
Gonzalez-Llorente PMB 406 1172 South
Dixie Highway Coral
Gables, Fl 33146-2918 USA Fax:
+1-305-661 8017 e-mail:
jgllorente@aom.com www.silecinternacional.com |
||
|
Possible/expected evolution of the
initiative |
Affiliation
of the remaining 5 Latin American countries.
Creation of a culture of freedom of commercial speech, ethics and
responsibility in advertising in Latin American markets.
The conversion of Latin America into a self-regulated region in the
next 5 years. The education
of new generations of advertising professionals on the subject of ethics
and self-regulation. The
inception of a Latin American Self-Regulation Alliance to improve existing
self-regulation, promote it in the markets where this practice does not
exist, and develop a complaint system for cross-border advertising.
And as a result of all that, avoid unwarranted government
regulation. |
||
|
Name
of Initiative |
TRUSTe |
||
|
Objective |
Building consumer trust and
confidence in e-commerce by empowering users to decide how their
personally identifiable information will be used by the Web site.
To educate site developers on the importance of demonstrating the
site=s commitment to addressing online privacy to both
consumers and governments. |
||
|
Enforcement mechanism(s) |
Sites that
choose to become licensees of the TRUSTe program must sign a one-year
contractually binding licensing agreement.
The agreement must be renewed each year. The agreement stipulates conditions by which the licensee
must adhere, including privacy principles and escalation procedures. The
site must demonstrate, to TRUSTe=s satisfaction, compliance with
the TRUSTe privacy principles prior to obtaining the TRUSTe seal or
trustmark. Over the course of the contract, subsequent reviews will be
conducted by TRUSTe to ensure the site is in compliance with TRUSTe=s
privacy principles and their own stated privacy practices.
A variety of mechanisms including offsite surfing of the site and Aseeding@
technologies are also used. The TRUSTe
program also includes a consumer dispute resolution where consumers can
voice concerns about TRUSTe licensees should their interactions with the
licensee prove unsatisfactory. Complaints
generated by either a consumer or TRUSTe follow a progressive escalation
process that is dictated by the licensing agreement.
Sites have agreed, by signing the contract, to cooperate with
TRUSTe=s review and escalation
process. TRUSTe also offers its special Children's privacy Seal, which has
heightened requireme,y for websites directed at children under 13. |
||
|
Leader(s) initiative
|
Issuing/ implementing organisation(s) |
TRUSTeCthe
digital industry=s only non-profit,
self-regulatory effort focusing exclusively on individual privacy rights
online. |
|
|
|
Supporting organisation(s) |
Founding Organisations:
Electronic Frontier Foundation, CommerceNet Consortium |
|
|
[expected]
Date of issuance / implementation |
Commercial launch of the program:
June 1997 |
||
|
Scope |
General |
Business-to-consumer
primarily, business-to-business secondarily |
|
|
|
Sector |
All |
|
|
|
Geographic |
US, with presence established in
Europe and Asia |
|
|
Examples
of application |
# of licensees:
850 sites as of July 15, 1999 Influence of licensees:
15 of top 20 most visited sites, including all major Internet
portals are TRUSTe licensees. It is estimated that TRUSTe licensees reach 90% of US
Internet users. |
||
|
Participation public sector |
TRUSTe has participated at a
number of US government-sponsored forums including the FTC Privacy
Workshop, the Department of Commerce Privacy Forum and privacy workshops.
In addition, TRUSTe has testified at congressional hearings and has
presented its program internationally to OECD-led privacy workshops. |
||
|
For full text/further information consult/contact |
www.truste.org Paula J. Bruening Pbruening@truste.org 1816 S St Nw Washington DC 20009 1-202-484-1900 1-408-342-1950 |
||
|
Possible/expected evolution of the initiative |
The TRUSTe program has evolved
in the 2 years since its commercial launch.
It is anticipated that further developments and changes will occur
as market and government forces dictate.
Global expansion of the program is planned in 1999. |
||